1935: Max Factor Hollywood Studio Opening

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Max Factor Studio Opening

November 26, 1935

Billed as the “world’s greatest cosmetics factory”, the gala opening of Max Factor’s new makeup studio on Highland Avenue in Hollywood on November 26, 1935 attracted thousands of guests. Among the many movie stars in attendance were Bela Lugosi, Claudette Colbert, George Burns, Judy Garland, Carole Lombard, Joan Crawford, Barbara Stanwyck, and Edward G. Robinson. All signed the “Scroll of Fame”, which, containing the autographs of hundreds of movie stars, is one of the largest single collections of celebrity autographs in existence. The scroll, and many other mementoes of Max Factor’s career are on display at the studio, which is now a museum.

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